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Diversify: Definition, Usage & Examples (2 meaning)

Meaning 1:make more varied (diversify)

diversify 🔊
/daɪˈvɜːrsɪfaɪ/
v.
To make something more varied or different by adding new elements or activities.
Diversify concept illustrated by a supermarket aisle with varied products.
make more varied 🔊
/meɪk mɔːr ˈvɛərid/
v.
To introduce variety into something by adding new elements or activities.
📁 Category:Social Economy 🔖 Level:Intermediate

📘 Details & Usage

📖 Root Explanation
From Latin 'diversus' (varied) + '-fy' (to make), meaning to make varied.
💡 Mnemonic
Think of 'diverse' + 'ify' – making things diverse. Visualize a basket with different types of fruits.
📖 Example
To reduce risk, the company decided to diversify its product line by launching both electronic toys and educational board games. 🔊 To reduce risk, the company decided to diversify its product line by launching both electronic toys and educational board games.
🔗 Collocations
diversify products – to expand the range of products offered
diversify offerings – to add variety to what is provided
diversify portfolio – to spread investments across different assets
🔄 Synonyms
vary (v.) – to make changes to something to avoid monotony
expand (v.) – to increase in size, range, or scope
broaden (v.) – to make something wider or more extensive
🚫 Antonyms
specialize (v.) – to focus on a specific area or product
concentrate (v.) – to direct efforts or resources towards one thing
🌱 Derivatives
diversification (n.) – the process of making something more varied
diversified (adj.) – having variety; not specialized
📖 Cultural Story
Originates from Latin 'diversificare', meaning to make diverse. Now frequently used in business and finance to describe expanding product lines or spreading investments to reduce risk.

Meaning 2:spread investments (diversify)

diversify 🔊
/daɪˈvɜːrsɪfaɪ/
v.
To spread investments or business activities across different areas to reduce risk.
Diversify investments shown on a financial dashboard with multiple asset charts.
spread investments 🔊
/spred ɪnˈvɛstmənts/
v.
To allocate resources across different areas to minimize financial risk.
📁 Category:Social Economy 🔖 Level:Intermediate

📘 Details & Usage

📖 Example
Her financial advisor suggested she diversify her investments by putting some money in stocks, some in bonds, and some in real estate. 🔊 Her financial advisor suggested she diversify her investments by putting some money in stocks, some in bonds, and some in real estate.
🔗 Collocations
diversify assets – to spread financial holdings across various types
diversify holdings – to allocate investments in different sectors
diversify risk – to reduce exposure by spreading investments
🔄 Synonyms
spread (v.) – to distribute over a wide area or range
allocate (v.) – to assign resources to different purposes
distribute (v.) – to divide and share out among several
🚫 Antonyms
consolidate (v.) – to combine into a single, more effective whole
concentrate (v.) – to focus investments in one area
🌱 Derivatives
diversification (n.) – the strategy of spreading investments
diversified (adj.) – having investments spread across areas
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