Influencer Definition, Examples & Usage Guide

Meaning 1：online trendsetter (Influencer)

Influencer 🔊

/ˈɪnfluənsər/

A person who can affect others' opinions or actions, especially on social media.

Influencer holding smartphone with social media likes in sunny park

online trendsetter 🔊

➕

/ˈɑːnlaɪn ˈtrɛndˌsɛtər/

A person who has the power to affect the purchasing decisions or opinions of others because of their authority, knowledge, position, or relationship with their audience, especially on social media platforms.

📁 Category：Social Roles 🔖 Level：Intermediate

📘 Details & Usage

📖 Root Explanation

Derived from Latin 'influere' (to flow in) + '-er' (agent noun suffix).

💡 Mnemonic

Think 'influence' + 'er' = one who flows into others' minds.

📖 Example

Influencer often share their favorite books online, and many readers will try those books based on their suggestions. 🔊 Influencer often share their favorite books online, and many readers will try those books based on their suggestions.

🔗 Collocations

social media influencer – a person who influences on social media

influencer marketing – marketing that focuses on influencers to promote products

fashion influencer – an influencer who specializes in fashion

🔄 Synonyms

opinion leader (n.) – a person who influences the opinions of others

trendsetter (n.) – a person who starts new trends

tastemaker (n.) – a person who determines what is fashionable or desirable

🚫 Antonyms

follower (n.) – a person who follows others, especially on social media

audience (n.) – the people who are influenced by influencers

🌱 Derivatives

influence (n./v.) – the capacity to have an effect on someone or something; to affect

influential (adj.) – having great influence

influencing (adj.) – exerting influence

📖 Cultural Story

Originating from Latin 'influential' used in astrology, 'influencer' evolved in the 21st century to describe social media personalities who shape public opinion and consumer behavior.