Reading Theme:
Audience Definition: Spectators & Target Market (2 meaning)
Meaning 1：live event spectators (audience)
audience
/ˈɔːdiəns/
n.
A group of people who gather to watch a show, listen to a concert, or see a sports game.
live event spectators
➕
/laɪv ɪˈvent spɛkˈteɪtərz/
n.
A group of people who come together to watch a performance, show, game, or other live event, often in a theater or stadium.
📘 Details & Usage
📖 Root Explanation
From Latin 'audientia' (hearing), from 'audire' (to hear).
💡 Mnemonic
Imagine an 'audio' audience: they listen (audio) to the speaker.
📖 Example
The little boy felt a bit nervous when he stepped onto the stage and saw the audience smiling at him.
The little boy felt a bit nervous when he stepped onto the stage and saw the audience smiling at him.
🔗 Collocations
live audience – the group of people physically present at a performance
audience participation – when the audience is actively involved in the show
audience applause – the clapping and cheering of the audience
🔄 Synonyms
spectators (n.) – People who watch an event, especially a sports game.
viewers (n.) – People who watch a television program or a film.
onlookers (n.) – People who watch something happening without being directly involved.
🚫 Antonyms
performers (n.) – People who entertain the audience on stage.
actors (n.) – People who portray characters in a play or film.
🌱 Derivatives
📖 Cultural Story
Originally from Latin 'audientia' meaning 'a hearing, listening'. In ancient courts, an 'audience' was a formal meeting with a ruler. Now used for any group of listeners/viewers.
Meaning 2：target market segment (audience)
audience
/ˈɔːdiəns/
n.
The particular group of people that a product, message, or service is aimed at or reaches.
target market segment
➕
/ˈtɑːrɡɪt ˈmɑːrkɪt ˈsɛɡmənt/
n.
The specific group of people that a product, service, or message is designed to reach and appeal to.
📘 Details & Usage
📖 Example
Our marketing team needs to figure out who our target audience is before we design this new advertisement.
Our marketing team needs to figure out who our target audience is before we design this new advertisement.
🔗 Collocations
target audience – the specific group of consumers at whom a product is aimed
audience analysis – the process of studying the characteristics of a target audience
audience demographics – statistical data about the age, gender, income, etc. of an audience
🔄 Synonyms
demographic (n.) – A particular sector of a population defined by age, race, income, etc.
market segment (n.) – A group of customers within a larger market who share similar needs.
consumer base (n.) – The group of existing or potential customers for a product.
Wordbook
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