Reading Theme:
Slogan Definition, Usage & Real-World Examples (2 meaning)
Meaning 1：catchy advertising phrase (slogan)
slogan
/ˈsloʊɡən/
n.
A short and catchy phrase used in advertising to help people remember a brand or product.
catchy advertising phrase
➕
/ˈkætʃi ˈæd.vɚ.taɪ.zɪŋ freɪz/
n.
A brief, memorable phrase used in commercials and advertisements to promote a product or brand, designed to be easily remembered by consumers.
📘 Details & Usage
📖 Root Explanation
Derived from Scottish Gaelic 'sluagh-ghairm', meaning 'army cry' or 'battle shout'.
💡 Mnemonic
SLOGan: A Short LOGO ANnouncement that slog-s into your memory.
📖 Example
Every time I see that soft drink ad, its slogan, ‘Taste the Feeling,’ instantly pops into my head.
Whenever I see that soft drink advertisement, its slogan 'Taste the Feeling' immediately comes to mind.
🔗 Collocations
catchy slogan – A slogan that is appealing and easy to remember
advertising slogan – A slogan specifically created for use in advertisements
brand slogan – A slogan associated with a particular brand to reinforce identity
🔄 Synonyms
tagline (n.) – A short phrase used in advertising, often similar to a slogan, to summarize a brand's message
motto (n.) – A brief statement expressing a belief or ideal, commonly used by organizations or groups
catchphrase (n.) – A phrase that becomes popular through frequent repetition, especially in media or entertainment
🌱 Derivatives
sloganeer (n.) – A person who creates or uses slogans, often in advertising or politics
📖 Cultural Story
Slogan originates from 16th-century Scottish Gaelic, where it referred to a clan's battle cry. It evolved into modern usage for advertising and political chants, commonly seen in marketing campaigns and social protests.
Meaning 2：political or social chant (slogan)
slogan
/ˈsloʊɡən/
n.
A short, memorable phrase expressing the goals or ideas of a social or political group.
political or social chant
➕
/pəˈlɪt.ɪ.kəl ɔːr ˈsoʊ.ʃəl tʃænt/
n.
A concise, memorable phrase that expresses the goals, ideas, or demands of a social or political group, often used in protests, rallies, or campaigns to unite participants and convey a message.
📘 Details & Usage
📖 Example
During the peaceful environmental march, people held up signs with the slogan ‘There is no Planet B.’
During the peaceful environmental protest, participants displayed signs bearing the slogan 'There is no Planet B.'
🔗 Collocations
political slogan – A slogan used in political campaigns or movements to promote ideologies or candidates
protest slogan – A slogan chanted or displayed during protests to voice dissent or demands
social slogan – A slogan advocating for social change, awareness, or unity within a community
🔄 Synonyms
chant (n.) – A repeated rhythmic phrase, often shouted by a crowd during protests or rallies
motto (n.) – A short statement of principles or beliefs, similar to a slogan, used by groups or movements
watchword (n.) – A word or phrase that expresses a key principle or goal, often used in social or political contexts
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