Reading Theme:
Promotion: Definition, Usage & Key Examples (2 meaning)
Meaning 1：career advancement (promotion)
promotion
/prəˈməʊʃ(ə)n/
n.
Getting a higher job position at work, with more pay and responsibility.
career advancement
➕
/kəˈrɪər ədˈvɑːnsmənt/
n.
The act of being given a higher position in a job, typically with increased salary and responsibilities.
📘 Details & Usage
📖 Root Explanation
From Latin 'promovere' (pro- 'forward' + movere 'to move'), meaning 'to move forward'.
💡 Mnemonic
Pro-motion: moving forward in your career or pushing products forward in sales.
📖 Example
After five years of hard work, she finally got a promotion to department manager.
She achieved a higher managerial position after years of dedicated effort.
🔗 Collocations
get a promotion – to achieve a higher job position
deserve a promotion – to be worthy of career advancement
promotion opportunity – a chance for career growth
🔄 Synonyms
advancement (n.) – the process of moving forward in position or status
elevation (n.) – raising to a higher rank or position
upgrade (n.) – an improvement in status or condition
🚫 Antonyms
🌱 Derivatives
promote (v.) – to raise to a higher position or to advertise
promotional (adj.) – related to advertising or advancement
📖 Cultural Story
Derived from Latin 'promovere', entered English in the 14th century meaning 'advancement', later extended to marketing contexts in business.
Meaning 2：marketing campaign (promotion)
promotion
/prəˈməʊʃ(ə)n/
n.
Activities like advertising or discounts to make people aware of and buy a product.
marketing campaign
➕
/ˈmɑːrkɪtɪŋ kæmˈpeɪn/
n.
Activities designed to increase awareness and sales of a product, such as advertising or discounts.
📘 Details & Usage
📖 Example
The supermarket is having a big promotion on fruits this week, with lots of discounts and free samples.
The store is offering special deals on fruits to attract customers.
🔗 Collocations
run a promotion – to conduct an advertising campaign
special promotion – a limited-time marketing effort
promotion code – a code for discounts in marketing
🔄 Synonyms
advertising (n.) – the activity of making products known to the public
campaign (n.) – a series of activities to achieve a goal, often in marketing
sale (n.) – an event where goods are sold at reduced prices
🌱 Derivatives
promote (v.) – to advertise or encourage sales
promotional (adj.) – related to advertising or marketing
Wordbook
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