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📕 rednote ID(小红书号)：3881567312

Launch: Definition, Usage & Key Examples (2 meaning)

Meaning 1：introduce a product (launch)

launch 🔊

/lɔːntʃ/

vt.

To introduce a new product to the market for the first time.

Launch a product illustrated by a team presenting a new smartphone.

introduce a product 🔊

➕

/ˌɪntrəˈdjuːs ə ˈprɒdʌkt/

vt.

To formally present and make a new product available for sale to the public for the first time.

📁 Category：Technological Inventions 🔖 Level：Intermediate

📘 Details & Usage

📖 Root Explanation

From Old French 'lanchier' (to hurl, cast), from Latin 'lanceare' (to wield a lance).

💡 Mnemonic

Think: At **lunch**, the company will **launch** its new product. (Sound association: launch ≈ lunch).

📖 Example

The tech company will launch its latest smartphone with a huge online event next month. 🔊 The tech company will introduce its latest smartphone with a huge online event next month.

🔗 Collocations

launch a campaign – to start a series of organized activities to achieve a goal

launch an app – to release a new software application for users

launch officially – to introduce something formally and publicly

🔄 Synonyms

unveil (v.) – to show or introduce something new publicly for the first time

debut (v.) – to present something to the public for the first time

release (v.) – to make a product available for sale or public use

🚫 Antonyms

discontinue (v.) – to stop producing or providing a product or service

withdraw (v.) – to remove a product from sale or circulation

recall (v.) – to ask for the return of a faulty product from consumers

🌱 Derivatives

launcher (n.) – a person or device that launches something

relaunch (v.) – to launch something again or in a new form

📖 Cultural Story

Originally a military term for setting a ship afloat or propelling a weapon. Its modern business use for introducing products mirrors the high-stakes, public nature of a naval vessel's commissioning ceremony.

Meaning 2：start a project (launch)

launch 🔊

/lɔːntʃ/

vt.

To start an important new activity or project.

Launch a project scene showing a group collaboratively planning on a map.

start a project 🔊

➕

/stɑːt ə ˈprɒdʒekt/

vt.

To begin a significant new undertaking, plan, or organized effort.

📁 Category：Social Economy 🔖 Level：Intermediate

📘 Details & Usage

📖 Example

The city will launch a major tree-planting campaign to make our parks greener this spring. 🔊 The city will start a major tree-planting campaign to make our parks greener this spring.

🔗 Collocations

launch an investigation – to formally begin an official inquiry

launch a startup – to formally start a new business venture

launch into action – to suddenly start doing something with energy

🔄 Synonyms

initiate (v.) – to cause a process or action to begin

commence (v.) – to begin or start something, often formally

inaugurate (v.) – to mark the beginning of an institution or period with a ceremony

🚫 Antonyms

terminate (v.) – to bring to an end

conclude (v.) – to bring or come to an end

abort (v.) – to end a project or process before completion